Introduction Corporate events are a great way to promote a company's products and services, build relationships with clients, and network with industry professionals. However, it's crucial to maintain a level of professionalism and etiquette when planning and executing these events. This is where corporate event planning etiquette comes in. In this article, we'll discuss what corporate event etiquette is, how to find and select companies and individuals with experience, the various strategies, tactics, processes, tools, means and considerations in implementing corporate event etiquette, giving detailed insights into concepts and industry best practices, and the leading sources of corporate event etiquette used by the highest profile event planning companies with examples. We'll also include tips on how best to observe and implement corporate event etiquette to suit client requirements.
What is Corporate Event Etiquette?
Corporate event etiquette refers to the set of rules and expectations that guide behavior and conduct at corporate events. These rules can vary depending on the type of event, the company hosting it, and the guests attending it. Some common examples of corporate events include conferences, trade shows, product launches, award ceremonies, and corporate parties.
Corporate Event Etiquette Strategies
When planning a corporate event, it's essential to consider the following strategies to ensure that the event runs smoothly and meets the desired objectives:
Define the purpose of the event: Before planning a corporate event, it's essential to identify the purpose of the event. This will help determine the type of event, the target audience, and the overall goals.
Create a budget: It's important to create a budget that covers all aspects of the event, including venue rental, catering, decorations, and marketing. This will help to keep the event within the allocated funds.
Select a suitable venue: The venue should be appropriate for the type of event, and it should be easily accessible to the attendees.
Send out invitations: The invitations should be sent out in advance to ensure that guests have enough time to RSVP.
Prepare a detailed itinerary: The itinerary should include a detailed schedule of events, speakers, and activities, including start and end times.
Provide catering: It's important to provide catering that caters to the dietary needs and preferences of the attendees.
Hire a professional event planner: A professional event planner can help ensure that the event runs smoothly and that all aspects are taken care of.
Corporate Event Etiquette Best Practices
In addition to the above strategies, there are some best practices to keep in mind when planning a corporate event:
Dress code: The dress code for the event should be clearly stated in the invitation.
Punctuality: It's important to start the event on time and to adhere to the itinerary.
Networking: Encourage networking between attendees by providing opportunities for them to interact with each other.
Accessibility: Ensure that the venue is accessible to all attendees, including those with disabilities.
Feedback: Gather feedback from attendees after the event to determine what worked well and what needs improvement.
Finding and Selecting Companies and Individuals with Experience
When selecting a company or individual to manage your corporate event, it's essential to consider their experience and expertise. Look for companies or individuals with a proven track record of successfully managing corporate events, and ask for references or case studies to support their claims. It might help to verify whether the individual or company is a memeber of a reputable Event Planning association. It's also important to choose someone who is organized, detail-oriented, and can manage the various aspects of the event.
Leading Sources of Corporate Event Etiquette
There are several sources of corporate event etiquette that event planners can use to ensure that their events are professional and well-organized. Some of the leading sources include:
1. The Emily Post Institute: The Emily Post Institute is a leading authority on etiquette and provides guidelines for a range of corporate events.
2. The Protocol School of Washington: The Protocol School of Washington is a leading institute that offers training and certification programs in business etiquette, including corporate event etiquette. They provide comprehensive courses that cover all aspects of corporate event planning and management, including proper behavior, dress code, communication, and other important considerations.
3. International Association of Professional Event Planners: The International Association of Professional Event Planners (IAPEP) is a global organization that provides education, resources, and networking opportunities for event planners. They offer courses and certifications in event planning and management, including corporate event etiquette.
4. Event Leadership Institute: The Event Leadership Institute is an online learning platform that provides courses and resources for event planners. They offer courses in event planning and management, including corporate event etiquette, and provide valuable insights and industry best practices.
The above sources offer valuable guidance and resources for corporate event etiquette, and event planners can benefit greatly from utilizing their services. Other sources can be foiund after the conclusion. By following the guidelines and best practices provided by these sources, event planners can ensure that their events are successful, professional, and well-organized.
8 High Profile Instances of Corporate Event Etiquette
There are several high-profile instances of corporate event etiquette that event planners can learn from. These stories provide valuable insights into how leading companies and organizations have successfully implemented corporate event etiquette to create successful and memorable events. Here are some examples:
1. Apple's Worldwide Developers Conference: Apple's annual Worldwide Developers Conference is one of the most highly anticipated tech events of the year. The company's attention to detail and commitment to excellence is evident in every aspect of the conference, from the keynote presentations to the breakout sessions. The company uses corporate event etiquette to create a professional and engaging atmosphere that inspires attendees and fosters innovation.
2. Google's I/O Conference: Google's annual I/O Conference is a showcase of the company's latest technologies and innovations. The conference features keynote presentations, breakout sessions, and hands-on workshops that provide attendees with valuable insights and learning opportunities. The company uses corporate event etiquette to ensure that the conference is well-organized, engaging, and professional.
3. TED Conference: The TED Conference is an annual gathering of some of the world's most innovative and influential thinkers. The conference features presentations by leading experts and innovators in a variety of fields, and is known for its high level of intellectual rigor and creativity. The company uses corporate event etiquette to create an atmosphere of respect, collaboration, and learning that fosters innovation and creativity.
4. Salesforce's Dreamforce Conference: Salesforce's annual Dreamforce Conference is one of the largest and most highly anticipated tech events of the year. The conference features keynote presentations, breakout sessions, and hands-on workshops that provide attendees with valuable insights and learning opportunities. The company uses corporate event etiquette to create a professional and engaging atmosphere that inspires attendees and fosters innovation.
5. SXSW Conference: The SXSW Conference is an annual gathering of leading experts and innovators in technology, music, and film. The conference features keynote presentations, breakout sessions, and hands-on workshops that provide attendees with valuable insights and learning opportunities. The company uses corporate event etiquette to ensure that the conference is well-organized, engaging, and professional.
6. Microsoft's Ignite Conference: Microsoft's annual Ignite Conference is a showcase of the company's latest technologies and innovations. The conference features keynote presentations, breakout sessions, and hands-on workshops that provide attendees with valuable insights and learning opportunities. The company uses corporate event etiquette to ensure that the conference is well-organized, engaging, and professional.
7. Intel Developer Forum: Intel's annual Developer Forum is a showcase of the company's latest technologies and innovations. The conference features keynote presentations, breakout sessions, and hands-on workshops that provide attendees with valuable insights and learning opportunities. The company uses corporate event etiquette to ensure that the conference is well-organized, engaging, and professional.
Conclusion
Corporate event etiquette is essential for event planners to create a professional and well-organized event that meets the client's goals and objectives. This comprehensive guide has provided insights into the concept of corporate event etiquette, including what it is, how to find and select individuals and companies with experience, various strategies, tactics, processes, tools, means and considerations in implementing corporate event etiquette, and industry best practices. The guide has also highlighted the leading sources of corporate event etiquette, including The Emily Post Institute and The Protocol School of Washington.
Furthermore, this guide has explored the 17 instances of high profile corporate event etiquette used by companies such as Apple, Google, and Microsoft. These examples show how corporate event etiquette can help organizations create engaging and professional events that meet the client's objectives and improve the company's reputation. By following the tips and recommendations provided in this guide, event planners can successfully implement corporate event etiquette in their events, making them memorable, engaging, and professional. With the right approach, corporate event etiquette can help organizations build lasting relationships with clients, employees, and stakeholders while also improving their bottom line.
17 sources of information and training for corporate event etiquette
1. Protocol School of Washington: Located in Washington, D.C. with zip code 20006, this school offers training in business etiquette, protocol, and communication skills for corporate events. Visit their website at https://www.psow.edu/ for more information.
2. The Emily Post Institute: Based in Burlington, Vermont with zip code 05401, this institute provides training in business etiquette, communication, and professional development for corporate events. You can find more information about their courses and resources on their website at https://emilypost.com/.
3. The Protocol School of Palm Beach: This school, located in Palm Beach, Florida with zip code 33480, offers training in business etiquette, dining etiquette, and communication skills for corporate events. You can visit their website at https://www.etiquetteschoolofamerica.com/protocol-school-of-palm-beach for more information.
4. The Etiquette Institute: Based in St. Louis, Missouri with zip code 63124, this institute offers training in business etiquette, communication, and professional development for corporate events. Visit their website at https://etiquetteexpert.com/ for more information.
5. The Etiquette School of New York: Located in New York City with zip code 10022, this school offers training in business etiquette, dining etiquette, and communication skills for corporate events. You can find more information about their courses and resources on their website at https://theetiquetteschoolny.com/.
6. The International School of Protocol: This school, located in San Francisco, California with zip code 94111, offers training in business etiquette, communication, and professional development for corporate events. You can visit their website at https://www.internationalschoolofprotocol.com/ for more information.
7. The Etiquette Factory: Based in Knoxville, Tennessee with zip code 37919, this company provides training in business etiquette, communication, and social skills for corporate events. You can find more information about their courses and resources on their website at https://www.theetiquettefactory.com/.
8. The Protocol School of Atlanta: Located in Atlanta, Georgia with zip code 30303, this school offers training in business etiquette, dining etiquette, and communication skills for corporate events. Visit their website at https://www.etiquetteschoolatlanta.com/ for more information.
9. The Etiquette Academy of New England: Based in Brookline, Massachusetts with zip code 02445, this academy provides training in business etiquette, communication, and social skills for corporate events. You can find more information about their courses and resources on their website at https://etiquetteacademy.org/.
10. The American School of Protocol: This school, located in Atlanta, Georgia with zip code 30339, offers training in business etiquette, dining etiquette, and communication skills for corporate events. You can visit their website at https://www.theamericanschoolofprotocol.com/ for more information.
11. The Etiquette School of Ohio: Based in Columbus, Ohio with zip code 43215, this school provides training in business etiquette, communication, and professional development for corporate events. Visit their website at https://etiquetteschoolofohio.com/ for more information.
12. The Modern Manners Guy: Based in San Francisco, California with zip code 94123, this etiquette expert provides training and resources on business etiquette, communication, and professional development for corporate events. You can find more information about their courses and resources on their website at https://www.quickanddirtytips.com/modern-manners-guy.
13. Global Protocol Academy: Based in Washington, D.C., Global Protocol Academy offers customized corporate training in business etiquette, cross-cultural communication, and international protocol. Their website includes a list of their training topics, as well as contact information for their trainers. Relevant video: "The Top 10 Business Etiquette Blunders" [https://www.youtube.com/watch?v=2vdzxVCOiuw]
15. The Etiquette School of New York: Located in New York City, The Etiquette School of New York offers business etiquette training, as well as courses in social etiquette, dining skills, and more. Their website includes information about their corporate training options, as well as contact information for their trainers. Relevant video: "10 Business Etiquette Tips" [https://www.youtube.com/watch?v=Qam1VIilC_s]
16. The Protocol Institute: The Protocol Institute is a Canadian company that offers training in business etiquette, international protocol, and cross-cultural communication. They offer online courses, in-person training, and certification programs. Relevant photo: "Business Meeting" [https://www.protocolinstitute.com/wp-content/uploads/2017/11/Business-Meeting.jpg]
17. Emily Post Institute: The Emily Post Institute offers training in business etiquette, communication skills, and more. They offer online courses, in-person training, and certification programs. Their website also includes a blog with tips and advice on etiquette and communication. Relevant video: "Etiquette in the Workplace" [https://www.youtube.com/watch?v=8plvFbxM57g